April 13, 2017 – Hispanica International Recruits Food Science Expert Dr. Shu “Greg” Cheng, in Advance of New Products Launch
Hispanica International Recruits Food Science Expert Dr. Shu “Greg” Cheng, in Advance of New Products Launch
Top Food Science Expert Joins Hispanica to Help with New Product Developments and Manufacturing Expertise
NEW YORK, April 13, 2017– Hispanica International Delights of America, Inc. (OTCQB: HISP- “Hispanica” or the “Company”), a leading diversified food and beverage company with brands focused within the Hispanic and ethnic food industry has recruited the expertise of Dr. Shu “Greg” Cheng as its Product Development expert. Dr. Cheng has been working closely with HISP’s Research and Development team to help Hispanica develop new products under its exclusive agreement brands. These agreements allow Hispanica to add to its proprietary portfolio of products, and to accelerate our expansion into mainstream distribution channels.
Dr. Cheng has a doctorate and over 20 years of senior executive management experience in the food industry. His experience spans Research & Developments (R&D), Quality Assurances (QA), Food Sciences (FS), and technology management. Dr. Cheng’s multiple categories of experience include dairy, cheese, protein, nutritional RTD (Ready to Drinks), juices, canned, cupped fruits, and baked mixes. He is an IFT Certified Food Scientist, an Advanced SQF Practitioner, and HACCP/HARPC. He holds three patents and several Better Process Control Certifications. Dr. Cheng has held executive positions with Bongrain North America (subsidiary of the 3 Billion Euro French dairy company Bongrain SA), Raskas Foods, Inc., General Mills, and Kraft Foods.
“We are excited to bring Dr. Cheng to assist in our efforts to successfully launch our new products which have been under development for some time. We will draw on his expertise to extract significant efficiencies in time, quality, and just as importantly- cost structures within our procurement and manufacturing processes. We feel confident this will lead to immediate margin improvements not only on our existing products, but more importantly on our new line of beverages, which will soon launch.” stated Chairman and CEO Fernando Oswaldo Leonzo.
“In the coming weeks, we will announce more details outlining our new products, specific market launch dates and locations, as well as our current estimates for revenue, margins and income contributions from each product category. Our aim is to positively impact all our financial metrics for the current calendar year.
Dr. Cheng commented, “I am proud to be joining the Hispanica team and contributing to the launch of their new products, in which I have significant expertise. I look forward to improving the manufacturing process resulting in significant cost reductions as Hispanica moves towards its goal of profitability through topline and margin improvement. I have worked with Hispanica’s CEO, Mr. Oswaldo Leonzo in the past, and I am excited to be able to work with him again.”
About Hispanica International Delights of America, Inc.
Hispanic International Delights of America, Inc. (HISP) is a public company, founded in 2013. HISP is engaged in the distribution of proprietary, licensed and third party Hispanic and Ethnic food and beverages throughout the United States. HISP has already begun to distribute fruit juices, nectars, and milk based products and will begin to distribute teas, carbonated drinks, dry goods, preserves, frozen foods and bakery products. The brands distributed are done so on a proprietary basis (through distribution agreements and/or exclusive licensing arrangements). These brands emulate the flavors, tastes, and traditions, which have been known for generations among the Hispanic and other ethnic groups, and are now becoming part of the American mainstream diet. HISP is also committed in building long-term relationships with its consumers by offering superior, high quality products at the most competitive prices.
HISP is headquartered in New York State with distribution operations under way in the New York City Tri-State Region, the Washington, D.C. Metro Area, the Houston Metropolitan Area, and in Los Angeles and the Northern California Region.For more information on Hispanica International Delights of America, Inc. please visit www.hispanicadelights.com
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